Design
Howard Benenson, Andrew Janson
President, Co-chair; Chief Creative Officer, co-chair Benenson Janson
Studio City, CA
Organization Declare Yourself (declaration of independence, inc)
Organization focus: getting 18-29 year olds registered to vote in time for the 2004 presidential election
Project Target audience
unregistered single women voters
Project Description
Print campaign that reinforces that individuals are the only ones preventing their vote from happening
Project Objective
Get young people to register to vote without preaching to them. Present visuals that are at first jarring but intriguing and certainly edgy and appealing to young adults.
