Background:
NAF is a national education non-profit that brings schools and businesses together to better prepare high school students for college, career, and future success. Our latest initiative, KnoPro.org, is a free online platform designed to prepare students for their future careers through resume-worthy, skill-building projects in partnership with leading companies. We want to scale KnoPro to 100,000+ students and seek support in attracting students and educators to our new platform and guiding them through sign-up and engagement.
Objective:
To increase student engagement and sign-up rates on KnoPro.org by implementing a targeted growth marketing strategy. We seek to partner with a marketing agency or contractor with a strong background in ed-tech and K-12 educational products, capable of delivering a comprehensive plan to boost our brand and user acquisition.
Scope of Work (May Be ReWorked After Initial Discussions of Project Goals):
Market Analysis and Strategy Development:
Content Strategy:
Digital Marketing and SEO Optimization:
User Experience (UX) and Conversion Rate Optimization:
Analytics and Performance Tracking:
Community Building and Engagement:
Training and Support:
Deliverables:
Experience:
Proposal Submission:
Interested consultants or small agencies/shops should submit a brief proposal outlining their experience in ed-tech and K-12 markets, previous project examples, and a detailed approach to meeting the objectives of this project scope.
Please also include your project and/or hourly rate expectations. Proposals should be sent to communications@naf.org by Friday, May 3, 2024.
Background:
NAF is a national education non-profit that brings schools and businesses together to better prepare high school students for college, career, and future success. Our latest initiative, KnoPro.org, is a free online platform…
Interested consultants or small agencies/shops should submit a brief proposal outlining their experience in ed-tech and K-12 markets, previous project examples, and a detailed approach to meeting the objectives of this project scope.
Please also include your project and/or hourly rate expectations. Proposals should be sent to communications@naf.org by Friday, May 3, 2024.
Interested consultants or small agencies/shops should submit a brief proposal outlining their experience in ed-tech and K-12 markets, previous project examples, and a detailed…