The King County Food and Fitness Initiative (KCFFI) is a community coalition formed in 2006, funded by the W.K. Kellogg Foundation to begin planning for a ten plus year initiative, called Food and Fitness, launched in 2007 nationally in 9 regions around the country. The vision for the Food and Fitness Initiative is “Creating vibrant communities that support access to locally grown, healthy, affordable food and safe and inviting places for physical activity and play—for everyone.”

The Kellogg Foundation sees this initiative as a strategy for social change to not only address healthy eating and physical activity but to also move toward social and health equity, support families and children.