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Children's Advertising Review Unit (CARU) of the Council of Better Business Bure

New York, NY | www.caru.org

About Us

We are the self-regulatory system for child-directed advertising in the US. Established in 1974, we monitor advertising to kids under 12 to ensure that they're truthful, accurate and appropriate for their target audience, in compliance with our Self-Regulatory Guidelines for Children's Advertising.

We are the self-regulatory system for child-directed advertising in the US. Established in 1974, we monitor advertising to kids under 12 to ensure that they're truthful, accurate and appropriate for their target audience, in compliance…

Read more about this organization

Issue Areas Include

  • Children & Youth

Location

  • 70 West 36th Street, New York, NY 10018, United States
    12th Floor
Illustration

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