What is Cause Marketing?

Summary:

An explaination of the term and link to some further discussion.

Tri-Media, an on-line Canadian marketing and publicity firm defines cause-related marketing as 'a partnership between a for-profit company and a non-profit organization which increases the company's sales while raising
money and visibility for the cause.'

The Foundation Center has a discussion of the concept, with links to other resources and explanations, at http://foundationcenter.org/getstarted/faqs/html/cause_marketing.html


A related note on securing support from corporate marketing departments can be found at http://www.nonprofits.org/npofaq/10/13.html