What is Cause Marketing?

Summary:

Two marketing firms explain in their words what cause marketing is and how to launch a cause marketing campaign.

Tri-Media, an on-line Canadian marketing and publicity firm, posted an
article on their site that explains what cause marketing is and how an
organization can launch a cause marketing campaign. They define
cause-related marketing as 'a partnership between a for-profit company and a
non-profit organization which increases the company's sales while raising
money and visibility for the cause.' For more details, refer to
http://www.tri-media.com/info/fmicause.html

GB3 Group, a San Jose-based consulting firm, offers their version of cause
marketing in an article which can be found at
http://www.gb3group.com/articles/cause1.htm

A related note on securing support from corporate marketing departments can
be found at http://www.nonprofits.org/npofaq/10/13.html