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Project For Awesome: Taking Over YouTube This Wednesday

C'mon, admit it. You watched that guy disappearing into a giant balloon. You helped land Miley Cyrus, T.I., and The Jonas Brothers among the top viewed videos. How much time have you wasted on the guilty pleasures of YouTube this year?


Darfur is just one of the issues that will be in the spotlight on Wednesday. You're not alone. But check out Project 4 Awesome, a rather sweetly subversive annual campaign set to unfold this Wednesday, December 17. The organizers explain: "we’re all making videos with the same screenshot, the same titles, and the same theme: We want to make the world a better place, and so we’re thanking people who have dedicated their lives to do that, and promoting their cause with our time and our money."

After the videos are made, members of the YouTube community will comment on and rate them, causing videos that otherwise may have been overshadowed by the likes of Miley Cyrus to rise to the top of the most-discussed and to-rated pages. Hopefully, then, these changemakers and their causes will reach untapped YouTube audiences, spreading positive messages and drawing new support. And the P4A organizers have pledged to donate a nice chunk of change to the subject of their favorite P4A video.

Visit the website to follow the progress throughout the day Wednesday; help promote videos; or learn how to make and submit one of your own. Or watch one of the P4A organizers explain the effort in this video.


Posted by Julia, who can't help but chuckle whenever she sees happy baby/serious baby.