One of the many reasons to organize events for your Team is that meetups make for great publicity. Who wouldn't want to snap a photo of their cool Team getting together for afternoon coffee chats, evenings at the pub, or awesome open mics and share it on social media?
The more images floating around on Facebook, Instagram, and Pinterest of your fun, colorful events, the more people will be interested in checking out your Team and getting in on the action.
But some events are more picture-worthy than others. How can you give your next gathering some visual punch?
We recently came across some great advice from a pro event planner on the blog of online marketing company Constant Contact:
"Everyone likes sharing photos, so design your events to be photo-centric. Think about what your attendees can take pictures of. Then think about how you can collect all those pictures and share them on social media, or encourage your attendees to," says planner Liz King.
Here are a few easy, inexpensive ideas:
The little things
Think about bringing something cool and colorful to your meeting that you can put on display: a sweet centerpiece—like a small bouquet of flowers, funky candy jar, or single helium balloon—will stay in attendees' view throughout the meeting and add a little liveliness to the scene.
Keep color and design in mind
If you provide name tags and markers for your Teammates, make them colorful. If you plan to start off with an icebreaker activity that requires materials—like paper and pens or a rubber ball—choose fun ones that will communicate "good times" more than "corporate meeting."
Curate group photo ops
Encourage your Team to gather for a couple of group shots—at the end of the meeting, when everyone's gotten comfortable, usually feels like a good time. Get everyone together with something nice in the background, maybe a tree or a mural on a wall. Avoid gathering the group in front of a bright window, or their faces will be too shaded in the photo.
Then mention that sharing these pics on social media will be a great way for your Team to spread the word and get others to take an interest. And comment on their posts when they do!
Connectors, what do you do to make your meetings look fun and shareable?