Web Producer/Online Communications Manager

General Job Description

Pesticide Action Network North America (PAN) is seeking a self-motivated, highly organized and collaborative professional with experience and skills in online content production and management, writing and editing for the web, HTML and CSS, image and graphic design and Web 2.0 applications. Java Script and PHP would be a plus. Design sensibility and compelling writing, with a solid understanding of what makes emails and web copy engaging, are required.

The Web Producer / Online Communications Manager will be responsible for Drupal-based web site maintenance, evaluation and updating; CRM email list administration; SEO strategy and implementation; digital production for online publications; keeping up-to-date on technical developments and best practices within the field of online organizing and advocacy; and collaborating effectively across the organization to turn out content. We have a staff of 22 with varying levels of technical facility, so the candidate must be willing to act as a technical educator and ambassador within the organization. The right person will also be enthusiastic, driven to innovate and reach out, and committed to our mission.

Starting salary range is $47,752–$51,752 with generous benefits. This position is full-time and reports to the Associate Director of Communications.

The Organization

PAN works to replace the use of hazardous pesticides with ecologically sound and socially just alternatives. Located in downtown Oakland, we are one of five PAN Regional Centers worldwide. We link local and international consumer, labor, health, human rights, environment and agriculture groups into an international citizens' action network. This network challenges the global proliferation of pesticides, defends basic rights to health and environmental quality, and works to ensure the transition to a just and viable society. More detailed descriptions are available at www.panna.org.

Qualifications

Successful candidates will bring at least three years of professional online outreach and/or web production experience and the broad range of skills required to develop and execute against an integrated online outreach strategy. Strong project management, teamwork and effective written and interpersonal communication skills are also essential.

Equally important is a commitment to the mission of PAN and willingness to participate in our pesticide reform work: local, state, national and international advocacy for policies that promote pesticide use reduction, ecological pest management, social justice, sustainable agriculture, rural development and global food security. Some familiarity with social and environmental issues such as pesticides, genetic engineering, sustainable agriculture, environmental justice, international trade and development and human rights is preferable.

We proactively seek candidates with diverse cultural and ethnic backgrounds. People of color and those who are fluent in Spanish are strongly encouraged to apply.

Responsibilities include but are not limited to the following:

• Maintain and manage Drupal website
• Manage online email campaigns and actions using Salsa CRM
• Ensure panna.org and sister websites are up to date, engaging and influential
• Identify and manipulate compelling images to optimize impact of online communications
• Develop and build new microsites for relevant campaigns
• Track, measure and report email and website metrics using Google Analytics
• Craft communications strategy and tactics in support of the Communications team
• Support PAN's online outreach and mobilization campaigns
• Work cooperatively with other staff members
• Work closely with IT on site hosting, maintenance and security
• Configure Drupal modules
• Create and update Drupal themes

Requirements:

• Solid web production and Web 2.0 application skills
• Experience managing content and production
• Technical proficiency in day-to-day site administration or design and experience in getting results through vendors or contractors
• Experience with the Adobe CS suite (Photoshop, Illustrator)
• Comfort with Google Analytics software and metrics
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Superior attention to detail

Preferred:

• Experience with Drupal CMS or other database-driven CMS publishing systems
• Experience with e-CRM, or e-Constituent Relationship Management software platforms and online action tools (we use Salsa)
• Bachelor's degree or equivalent in English, journalism, technical writing, or a related field