Director of Interactive Marketing and Membership

Overview:

Net Impact is the leading nonprofit that inspires a new generation to use their careers to tackle the world's toughest social and environmental problems. We empower student and professional leaders to act locally through our vibrant chapter network and connect globally online and through our flagship conference. By 2020, we will mobilize a million new leaders to drive positive change in the workplace and the world. Our San Francisco-based team is passionate about helping others discover how they can make a net impact through their careers. Join us!

Position:

Net Impact is currently seeking a creative, entrepreneurial marketing leader to serve as Director of Interactive Marketing and Membership. Reporting to the VP Programs and acting as a member of the senior leadership team, this hire will oversee strategic communications planning with an eye to broadening Net Impact's reach and membership. With responsibility for growing Net Impact's membership reach and program engagement, the Director will supervise and guide a team of three professionals implementing a comprehensive plan to reach multiple audiences via multiple channels, producing outstanding communications and marketing initiatives that deliver high levels of engagement and action. This individual will join the senior leadership team of an fast-moving and ambitious organization at a critical and exciting inflection point in our history. The ideal candidate will be a brilliant communicator who is passionate about (and experienced with) online and offline community-building and content delivery. S/he will be tech savvy, with a successful track record in acquisition marketing and digital engagement. This person will be highly strategic and resourceful, with a hands-on approach to expanding Net Impact's program engagement and member base. This is an exceptional opportunity for a creative and results-oriented professional with strong communications, interactive marketing, and management skills to join a successful organization at a critical time of growth.

Responsibilities:

• In support of the 10-year strategic plan, oversee the development and implementation of interactive marketing efforts including, but not limited to Net Impact's campus campaigns, career programs, conference, and member and chapter communities
• Demonstrate creativity, out of the box thinking, and resourcefulness to lead a small but productive team to meet ambitious growth and engagement goals

Vision and Growth

• Develop a clear vision for growing membership and engaging that membership to achieve strategic outcomes
• Grow Net Impact's member community through traditional and untraditional cross-channel marketing. Tactics to include member campaigns, partnerships, search engine optimization, Google Ad words, and social and traditional media outlets

Strategic Planning & Communications

• Deepen member engagement and program participation through online and offline tactics. Set specific program outcomes with program team, lead marketing efforts to meet program outcomes, and measure effectiveness
• Lead a comprehensive and efficient planning process to reach multiple audiences via various communications channels
• Oversee key digital communication channels (social media, blog, email, and other online communications content), leading efforts to produce relevant and engaging communications to the community that result in measurable action
• Build on existing technology platforms to increase efficiency and support data-driven decision making

Membership Strategy and Execution

• Responsible for understanding needs and aspirations of membership, which spans college students to mid-career professionals across the globe. Leads analysis of member engagement and member feedback loops, including member survey process and member database analytics. Together with Program and Web teams, develop a monetized membership model that drives revenue to support financial sustainability
• Articulate a member value proposition that compels individuals to join Net Impact, and supports long-term member satisfaction throughout member lifecycle; responsible for monetizing members and increasing paid member revenue
• Oversee membership-related processes, such as data reporting and analysis, projections, and automated email communications Leadership
• Supervise 3+ direct reports in a highly functioning program marketing team that works collaboratively across the organization, especially with program teams and brand marketing team
• Foster a positive culture of enthusiasm and excellence across the entire organization

Qualifications:

• 7- 10+ years progressive experience in digital marketing and membership initiatives, with a track record of successful marketing growth and engagement at an innovative, fast-paced, and growing nonprofit or social enterprise organization
• Demonstrated experience developing and implementing interactive marketing strategies aimed at building/growing online and engaged mailing lists, ideally, in a membership model
• Strong team and staff management skills. Must work extremely well with internal and external constituents (vendors, partners and sponsors, etc)
• Creative and entrepreneurial thinker with a willingness to apply innovative solutions to realize full potential for marketing and membership initiatives
• Exceptional verbal and written communication skills and interpersonal skills, with the ability to build trusting relationships and collaborate across functional areas
• Ability to oversee the development of strong copy that resonates with our audience and drives action
• Knowledge of marketing analytics and optimization for digital channels
• Comfort with most modern communications technology platforms, such as email service providers, online CMS platforms, CRMs such as Salesforce
• Demonstrated experience strategically applying data and analytics to drive decision-making
• A strong belief in Net Impact's mission to mobilize a new generation to drive transformative change in the workplace and the world
• Ability to thrive in a fast-paced, high-performing, and dynamic environment that values excellence, intelligence, and feedback
• Bachelor's degree