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Marketing Manager


Job posted by: Mobius Motors - Kenya

Posted on: June 19, 2014

Job description


Mobius Motors designs, manufactures, and sells highly durable, highly affordable vehicles for Africa's mass market. Our vehicles create a transport platform that empowers local entrepreneurs to run profitable transportation services to end-users in their communities.

We are seeking a long term commitment from an exceptional mid-career professional interested in a truly unique entrepreneurial opportunity to create impact on a global scale. The successful candidate will be responsible for developing and maintaining marketing strategies to meet agreed company objectives. The candidate should expect to wear different hats in this senior role, contributing efforts to develop and grow profitable business operations in Kenya and beyond. The role will require a close working relationship with the venture's Commercial Director, Sales Manager, Aftersales Manger, and other key staff. Specific duties include, but are not limited to:


  1. Contribute to maintenance of strong organisation culture, values, and reputation of Mobius with all staff, customers, suppliers, partners, and regulatory/official bodies.
  2. Collaborate with Commercial Director and cross-functional teams to analyse the business case for all future product changes.
  3. Maintain a climate that attracts, retains, and motivates top quality personnel through effective performance management, team leadership, coaching, and mentorship.


  1. Contribute to the development and refinement of Mobius's marketing vision and strategy.
  2. Lead the marketing function and identify, analyse, and implement new business growth opportunities.
  3. Implement marketing, advertising and promotional tasks and carry out effective management of the marketing, advertising and promotional activities of the company.
  4. Support the delivery of primary and secondary research that helps define market assumptions and consumer behaviours/profiles; research sources may include consumer surveys, focus groups, the internet, industry experts, market intelligence companies, and internal knowledge.
  5. Collaborate with Commercial Director and colleagues to develop and maintain product category SWOT analyses; identify market trends, and develop and prioritise a profitable product plan to meet consumer needs.
  6. Support the development of key messaging and specific advertising copy/design/packaging for campaigns across marketing channels; including the preparation of detailed associated budgets.
  7. Contribute to facilitation of future-focused product ideation sessions and capture output for continuous design exploration; develop longer term product category/mix roadmaps based on deep and broad consumer profiling.
  8. Develop complete understanding of the factors that go into the revenue and cost side of the business opportunity and provide recommendations to maximise revenue.
  9. Interface with cross-functional teams and outside agencies to develop and lead product go-to-market strategy and plan.
  10. Support creation of data-driven, dynamic, 'voice-of-the-customer' marketing strategies and tests that deliver against Return on Investment (ROI) targets through a segmented customer base across marketing channels.
  11. Ensure consistent brand messaging across TV, print, radio, digital, and social media (Facebook, Twitter, Blogs, etc.) marketing channels.
  12. Execute local marketing initiatives and develop plans to implement new innovative marketing initiatives.
  13. Ensure efficient and effective marketing, advertising, and promotional planning for product launch.
  14. Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
  15. Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, brand awareness and other marketing initiatives.


  1. Support development and maintenance of strong relationships with key strategic customers such as large NGOs, government buyers, and high potential individual entrepreneurs.
  2. Liaise with banks, MFIs, and internal finance team to develop a deep understanding of loan/credit products available to customers and facilitate negotiation of attractive end-to-end partnership agreements with select finance institutions and Mobius leadership.
  3. Identify and evaluate potential local vehicle dealer partners. On-board authorised dealers, maintain regular oversight, and support consistent brand messaging within this network.

Project Management

  1. Take ownership of projects; work with the Project Planner to establish milestones, timelines, budgets, and resources, as well as identify potential risks, necessary to deliver projects within agreed completion dates.
  2. Proactively complete tasks and periodically advise wider team on project status, timing, resources, issues, and ability to deliver on-time with excellence.
  3. Ensure adherence and compliance to general automotive industry marketing standards and best practices; maintain structured and versioned data outputs daily and backup data weekly.
  4. Lead teams in ensuring effective communication between colleagues and positively contribute regularly during project design meetings and briefings.


An ideal candidate should have a track record of academic and professional achievement and demonstrate a strong business acumen and passion for Mobius's business. He or she should combine expertise in sales, marketing, finance, and analytics with exceptional communication, interpersonal and leadership skills as well as on-the-ground pragmatism and patience necessary to manage ambiguities involved with an early-stage venture in a developing country. Most of all, they should demonstrate integrity and accountability.


  • Bachelor's degree (minimum) in business subject with 3.4 GPA or higher from a top university worldwide
  • Minimum 5 years' experience in sales, marketing, management consulting, or other similar roles for top tier companies
  • Exceptional leadership and clear sense of direction
  • Detail oriented and capable of delivering high quality outputs
  • Excellent interpersonal skills to build strong rapport with others
  • Ability to effectively communicate timelines and project progress with both internal and external management teams
  • A start-up personality; entrepreneurial, ambitious, independent, detail oriented, proactive, flexible, and resilient
  • Excellent problem solving and analytical ability in cross-functional and multi-cultural environment; able to define problems, collect relevant data, extract meaning and draw valid conclusions
  • The highest level of integrity and accountability
  • A good sense of humour and an appreciation for different cultures
  • Proven ability and experience in managing and leading high performance teams
  • Proven ability to work as part of a senior management team to develop and implement company strategy
  • Practical experience in the application of digital marketing and social media as part of integrated marketing campaigns
  • Experience in managing budgets effectively, financial reporting, and setting up effective metrics and business processes
  • International experience in automobile industry
  • Masters in Business Administration (MBA) degree or Masters degree in a technical subject from a top university worldwide
  • 5+ years' experience in sales, marketing, management consulting, or other similar roles for top tier companies at senior management level


  • Masters in Business Administration (MBA) degree or Masters degree in a technical subject from a top university worldwide
  • 5+ years' experience in sales, marketing, management consulting, or other similar roles for top tier companies at senior management level


Nairobi, Nairobi, Kenya


Education requirements
Employment type
Full time
Professional level
None specified
Job function
Owner's areas of focus