Buy Fresh Buy Local Coordinator

Location: Gilroy office, CA – South Bay region

Compensation: Competitive salary offered. Medical, dental, and vision benefits offered.

The position is currently available at 0.8 FTE but may grow to 1.0 FTE pending additional funding.

Stat Date: January 9, 2012

The Community Alliance with Family Farmers (CAFF) is a non-profit organization whose

mission is to advocate for California family farms and sustainable agriculture. CAFF is a

membership organization guided by a board of directors that includes family farmers and others

who are passionate about food, farming and the environment. CAFF runs Regional Food

Systems projects such as Farm to School projects, Buy Fresh Buy Local campaigns, and

providing technical assistance in accessing new markets to farmers around the state. Our main

goals are to increase the economic viability of California family farmers and to connect

communities with their local producers. See http://www.caff.org for more information.

The Buy Fresh Buy Local Coordinator will be primarily responsible for supporting the Regional

Food Systems Manager in the South Bay field office by overseeing and implementing the Buy

Fresh Buy Local South Bay campaign and Eater's Guide to Local Food printed guide. This

position is funded through December 31, 2014, with the possibility of extension pending

additional funding. The position will be located in Gilroy, CA with weekly travel throughout

Santa Clara County and the Bay area region. This position reports to the Regional Food Systems

Manager, South Bay.

Buy Fresh Buy Local is a national program that promotes the consumption of fresh produce

grown by local small and mid-size family farmers. CAFF's Buy Fresh Buy Local program

partners with restaurants and food service providers to help them procure and market local food

to consumers through events and marketing materials. CAFF is the Regional Buy Fresh Buy

Local chapter for the state of California.

Essential responsibilities include, but are not limited to:

Buy Fresh Buy Local Campaign Coordination

• Provide consulting and marketing services to program partners to facilitate increased purchases of local foods

• Develop and manage Buy Fresh Buy Local consumer education & media campaign

• Conduct outreach to and consult with food buyers to identify local purchasing opportunities & potential marketing strategies

• Conduct outreach to and consult with our local farming community with regard to restaurant and institutional scale sales opportunities

• Plans & implements marketing outreach and events to highlight farmer-chef relationships

• Maintain meticulous records and manage program tracking; collect & document purchasing data from partners

• Monitor budget and coordinate invoices as necessary

Marketing & Communications

• Create and maintain marketing and communications materials, including sales packets, fact sheets, brochures, fliers, and press releases

• Manage the program's online communications and outreach, including social networking

and monthly e-newsletter.

CAFF/Buy Fresh Buy Local Member Outreach

• Coordinate new member outreach and existing member relations

• Respond to public inquiries regarding Buy Fresh Buy Local South Bay

Eater's Guide Publication

• Coordinate content generation for the regional Eater's Guide to Local Food

• Support editorial process and copywriting of Eater's Guide.

Volunteer Management

• Recruit and manage volunteers & interns to work on Eater's Guide research and other program activities

Qualifications:

• Excellent organizational skills

• Experience in Microsoft Office, Illustrator, and InDesign

• Marketing background a plus

• Experience with social media

• Excellent writing and communication skills

• Working knowledge of the restaurant and food service industry

• Working knowledge of the principles of sustainable agriculture and local food system development

• Skillful in establishing and maintaining professional relationship and networks

• Ability to organize work, track progress, and maintain productivity with indirect supervision

• Ability to work with diverse teams

• Ability to multitask with careful attention to detail