Marketing & Communications Coordinator - EDF Climate Corps

With world attention focused on both the environment and the economy, Environmental Defense Fund (EDF) is where policymakers and business leaders turn for win-win solutions. This leading green group, with programs from Boston to Beijing, has tripled in size over the past decade by focusing on strong science, uncommon partnerships and market-based approaches. You can be part of a vibrant workplace that welcomes diverse perspectives, talents and contributions, where innovation and a focus on results are a way of life.

EDF Climate Corps places specially-trained graduate students in companies, cities, universities and nonprofits to build the business case for energy efficiency. EDF pioneered the NGO-corporate partnership model, and over the past twenty years has worked with leading companies such as Walmart, McDonald's, FedEx, and KKR to protect human health and the environment by reducing the lifecycle environmental impacts of products and services, and by incorporating environmental considerations into business culture and decision-making. Our projects are designed to achieve significant environmental results, generate business benefits for our corporate partners, and create new industry-wide best practices. For more information on our work, see edfbiz.org.

Overall Function

The Marketing Coordinator plays a significant role in the success of EDF Climate Corps by:

• Expanding the visibility of the program to attract more organizations and students to participate;
• Disseminating program results to expand our impact in accelerating energy efficiency in the commercial sector; and
• Cultivating an active network of EDF Climate Corps companies, organizations, fellows and alumni to create a community of practice around energy efficiency.

Key Responsibilities

• Contribute to the development and execution of the overall marketing strategy for EDF Climate Corps, working with the project team, EDF's Marketing & Communications staff, and outside agencies and consultants.
• Engage host organization public relations departments to secure their participation in marketing and communications activities related to EDF Climate Corps.
• Work with EDF Marketing & Communications staff to harvest and develop content from EDF Climate Corps engagements for media outreach: Oversee the gathering and approval of fellowship summaries, implementation case studies, testimonials and the tracking of these activities in Salesforce.
• Manage the EDF Climate Corps blog: Work with EDF staff, Climate Corps fellows and host organizations to develop ideas, create a blog schedule, and ensure a steady stream of posts throughout the year; oversee the content approval process with host companies; and coordinate cross-postings with other blogs (e.g., GreenBiz, Vault.com) to maximize visibility.
• Contribute to the development and execution of a social media strategy for EDF Climate Corps (e.g., managing EDF Climate Corps' Facebook page and Twitter account, monitoring and contributing to online communities related to energy efficiency, engaging thought leaders, building visibility for EDF Climate Corps, and tracking results).
• Organize the creation of photos and videos of EDF Climate Corps engagements.
• Work with the project team to develop marketing collateral and recruitment materials for EDF Climate Corps.
• Identify and pursue speaking opportunities and other recognition (e.g., awards) for EDF Climate Corps staff, fellows and host organizations.
• Manage the project website (www.edfclimatecorps.org), including site design, content updates, and web-based tools and resources (e.g., success stories database).
• Work with the EDF MarComm team to identify and pursue specific targets for media outreach and field interview requests to EDF staff, fellows and host organizations (e.g., regional news outlets, trade publications, and alumni magazines).

Qualifications

For the Marketing & Communications Coordinator position, we are seeking a highly organized, detail-oriented self-starter with a background in marketing or public relations and a demonstrated interest in corporate social responsibility and environmental issues. Specific qualifications for this position include:

• Bachelor's degree in Public Relations, Marketing or a related field;
• 2-3 years of relevant work experience;
• Demonstrated ability to use independent judgment required to plan, prioritize and organize a diversified workload;
• Excellent written and oral communication skills, and the ability to work with colleagues and partners of varied backgrounds and experience;
• Exceptional personal organization, attention to detail, and ability to multi-task;
• An ability to work both independently and as part of a team in a fast-paced, dynamic, and entrepreneurial environment;
• Basic knowledge of social media platforms;
• Strong proficiency in the use of IBM PCs, the Microsoft Office suite of software (Outlook, Word, Excel, PowerPoint, and SharePoint), database programs, and Salesforce.com;
• An interest in corporate sustainability, energy efficiency and marketing communications; and
• Experience in Drupal is a plus.