With world attention focused on both the environment and the economy, Environmental Defense Fund (EDF) is where policymakers and business leaders turn for win-win solutions. This leading green group, with programs from Boston to Beijing, has tripled in size over the past decade by focusing on strong science, uncommon partnerships and market-based approaches. You can be part of a vibrant workplace that welcomes diverse perspectives, talents and contributions, where innovation and a focus on results are a way of life. EDF's Membership Department solicits donations from millions of people each year. Membership staff work collaboratively with fundraising and IT experts to make sure we constantly improve how we serve our members. We are successful when no piece of mail is sent unnecessarily, member requests are accurately honored, and the results of fundraising campaigns are well understood and incorporated into the fundraising DNA of the organization. We enable our members to be engaged, committed partners who take joy in helping to fund EDF's vital work.

Overall Function

The Membership Segmentation Specialist uses database-query and relationship-management applications to help EDF communicate effectively with its donors. This position requires experience with direct-marketing segmentation strategies and a proven aptitude for using complex computer applications. EDF uses IBM Unica Campaign for many segmentations, writes its own Salesforce and IBM Cognos reports, and uses Convio Luminate as its online and CRM solution. Getting a large mailing done right requires attention to detail, inquisitiveness, problem-solving skills, and teamwork.

Key Responsibilities

• Coordinate multi-channel segmentation planning with online and offline managers
• Translate business requirements into data requirements
• Produce direct-mail and telemarketing house lists, and create tracking records of those solicitations, using EDF's existing deployment of IBM Unica Campaign
• Maintain all program cost information in Unica Campaign
• Document all regular processes so they are consistently and sustainably executed
• Create presentations in Microsoft Excel and PowerPoint of campaign result reports generated by membership analysts
• Become familiar with statistical modeling techniques that can make our fundraising more efficient, and assist in their implementation
• Use Convio Luminate / Salesforce reports and Excel to conduct research into data-hygiene issues affecting list accuracy
• Work with IT staff and consultants to improve the efficiency of the Unica Campaign configuration
• Contribute ideas to improve membership strategy and operations

Qualifications

• 2+ years experience in direct marketing
• Proven aptitude in using complex software applications with a strong attention to detail
• Ability to gain proficiency in software applications by asking questions and consulting manuals
• Skill in writing clearly so that process documentation can be used by co-workers and partners
• Ability to multi-task, prioritize, meet deadlines, and work independently when projects are due
• Experience with non-profit fundraising, data-query/segmentation tools, business-intelligence applications, and CRM systems are not required but will be helpful.