Social Media Account Manager

Start Date: April 1, 2013

With offices in Harris, Dallas and Hidalgo Counties, the Texas Organizing Project (www.organizetexas.org) works to improve the lives of low to moderate income Texans by building power through community and electoral organizing. Our organizing efforts are anchored by dues paying members and a base of leaders from the community committed to fighting for improved conditions for their families and their communities – quality schools, access to health care, livable housing, safe neighborhoods, living wage jobs and electoral change in their local community and across the state.

Job Description: The Social Media Account Manager is responsible for ensuring increased user engagement managing the organization's various new media platforms and integrating new media strategies into organizing drives and campaigns. The manager will help to launch innovative online campaigns, recruit new online activists, frame the public narrative and mobilize our membership. The account manager will maintain data activity and influence supporter behavior across new media channels, analyzing organizational-initiated conversations and advising appropriate internal staff and teams as needed. Additional duties include developing content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, researching new blogs and channels for relevance/trend identification, reporting "chatter" and other relevant online data, and maintaining posting schedules.

Background: The right candidate will have a degree in journalism, videography, public relations, marketing communications and/or 1+ year of experience in marketing or strategic campaign communications with a labor union or political organization. Strong written communication skills are necessary, with an emphasis on grammar/spelling excellence. Partisan or non-partisan campaign or organizing experience is desirable and a commitment to social and economic justice is required.

• Manage and monitor content and messaging on social media platforms - TOP website, campaign Facebook and Twitter accounts and Emails
• Research and keep up-to-date daily on pertinent news and events creating messaging on all platforms.
• Manage, monitor and report analytics and metrics to campaign leadership.
• Develop social media plans that complement the street action or base building components, working with organizing campaign coordinators.
• Assist in resolving membership questions and moderating comments and other user-generated content on our web properties
• Work with creative team to design online ads and manage this online advertising—Facebook and other outlets – including monitoring analytics and assessing success of advertising efforts.
• Load and test email messages and web pages
• Manage online media and messaging calendar
• Support field activities to incorporate into social media campaign including taking and collecting pictures and video from events, rallies and other actions.

Additional Required Qualifications: * Excellent writing skills * Proven abilities to manage multiple projects * Ability to synthesize large amounts of data into actionable information * Excellent written and verbal communication skills * Basic knowledge of HTML * Comfortable working with a team but willing to take initiative and work independently * Can meet and juggle quick deadlines