Direct of Content Strategy, Global Policy Programs/Asia Society Policy Institute

Director of Content Strategy, Global Policy Programs / Asia Society Policy Institute

PURPOSE:

Asia Society, a prestigious, global, educational and cultural non-profit seeks a Director of Content Strategy to oversee the planning, development, and management of informational content (written or in other media) for the Asia Society Policy Institute (ASPI), a new independent, non-partisan, global institute focused on tackling the critical political and economic issues facing Asia and the United States in the 21st century (set to launch in late 2013).

Reporting to the Vice President of Global Policy Programs and working in close collaboration with Asia Society's Communications and External Affairs teams, the Director will work to raise the visibility and impact of ASPI, its associated experts, and its intellectual capital to a wide variety of audiences, including policy makers, business leaders, NGOs, academia, expert

communities, press/media, and donors through publications, web content, and social media. Our ideal candidate is a passionate, hard-working, detailed-oriented and strategically-minded person who has excellent writing and interpersonal skills and wants to be part of a "start-up" initiative working to build bridges between the United States and Asia.

Asia Society is the leading global and pan-Asian organization working to strengthen relationships and promote understanding among the people, leaders, and institutions of Asia and the United States. Founded in 1956 by John D. Rockefeller 3rd, the Society is a nonpartisan, nonprofit institution headquartered in New York City and with offices in Hong Kong, Houston, Los Angeles, Manila, Mumbai, San Francisco, Shanghai, Seoul, Sydney, and Washington, D.C. For more information, visit: www.AsiaSociety.org.

ASPI has three overarching and mutually re-enforcing goals: (1) advance long-term dialogue among and between the countries of Asia and the United States on global and regional issues; (2) identify areas of cooperation and jointly acceptable solutions to address key problems facing the region; and (3) strengthen relationships among policy experts and business leaders to bring Asian and American perspectives together on issues of common interests.

RESPONSIBILITIES:

• Develop and implement a comprehensive content strategy in support of ASPI's mission, in close collaboration with Asia Society's communications leadership
• Manage the creation and strategic distribution of original content, including publications, audio/video production, and multimedia content
• Develop consistent branding and messaging across content
• Write and edit online and printed communications products
• Oversee website development and maintenance, and social media and other branded channels
• Develop overall editorial strategy and create/manage ASPI's editorial calendar
• Develop and execute dynamic outreach strategies to amplify ASPI's reach and impact
• Provide direction/input on programs/events strategy to ensure connectedness to Asia Society's overall external goals
• Participate in the planning and execution of effective convening activities for various target audiences
• Provide strategic communications support for ASPI grants and other fundraising materials, and contribute to the development and execution of fundraising activities in collaboration with Asia Society's External Affairs team

REQUIREMENTS:

A minimum of eight years' content strategy or strategic communications experience; substantive expertise in international affairs and/or Asia a plus

• A college degree in a relevant field
• Demonstrated skills in developing, building, and maintaining a brand with key stakeholder groups, preferably in a nonprofit and/or public policy setting
• Exceptional communication and interpersonal skills across all dimensions (written, verbal) and the ability to build effective internal and external relationships
• Demonstrated experience in creative, new, and multimedia editorial content production and dissemination
• Skilled at both long-form and real-time (immediate) content creation and distribution strategies
• Highly organized, with strong attention to detail and an entrepreneurial spirit
• Resourcefulness, with an orientation to measurable results
• Ability to work successfully with diverse constituencies, including governmental agencies, NGOs, think tanks, academia, expert communities, media/journalists, and the private sector

How to apply:

Email your cover letter and resume indicating salary requirements to: Globalpolicyjobs@asiasociety.org. List position reference code FY1321 and job title in the subject line. Resumes without cover letters will not be accepted. No phone calls, please. Only those candidates considered for an interview will be contacted. Please regard your resume as having been received unless your email is bounced back. For benefits information go to: www.asiasociety.org/jobs

Asia Society is an equal opportunity employer.