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Senior Communications Officer, Channel Strategy

Posted on: March 20, 2013

Posted by: PATH

Description

PATH is an international nonprofit organization that transforms global health through innovation. PATH takes an entrepreneurial approach to developing and delivering high-impact, low-cost solutions, from lifesaving vaccines, drugs, and devices to collaborative programs with communities. Through its work in more than 70 countries, PATH and its partners empower people to achieve their full potential.

External Relations' Communications department plays a central role in developing and managing PATH's brand and leadership position in global health. We engage a variety of audiences in supporting PATH's mission and ensure that PATH conveys a cohesive and compelling portrait of our organization's efforts and our impact on global health.

The Communications department is home to 26 staff. In addition, numerous communications professionals are embedded in PATH's global and country programs. We now seek a Senior Communications Officer to increase alignment and coordination across our content and operational strategies and to manage the growing volume of activity in our institutional channels. This new role is also designed to strengthen collaboration with communications staff across the organization in support of PATH's engagement, resource mobilization, and branding goals. The Senior Communications Officer will be a member of the department's core leadership team.

The Senior Communications Officer, Channel Strategy, will report to the Communications director and work closely with other communications leaders on two primary areas.

First, this role will align and leverage activities in PATH's institutional communications channels by:

Proactively directing and prioritizing the content flow through each of our communications channels, which include the PATH website, the PATH blog, our social media channels (especially Facebook and Twitter), print materials, videos, and related collateral.

Actively managing the institutional communications calendar. This involves working with the brand/content team to achieve long-term priorities and collaborating with staff throughout the organization to leverage immediate opportunities to highlight PATH's work.

Facilitating monthly "newsroom" meetings to review and update plans for upcoming activities, and proactively communicating plans to relevant organizational and department leaders, communications colleagues, and teams.

Working with the department director and channel managers to set and achieve clear, measurable metrics for reach and impact.

Second, the Senior Communications Officer will work on a new initiative, to be led by the Director of Communications, to strengthen collaboration between the headquarters communications team and project communications staff embedded in PATH's global and country programs. This work will include:

Working with the department director and other communications professionals to define common elements of the communications discipline at PATH and to assess the strengths and needs of communicators across the organization. This work includes performing a communications audit of current activities.

Evaluating, proposing, and helping to implement models that strengthen the collective performance of external communications from PATH. For example, help assess needs and identify potential solutions such as a communications training program, formal hiring and evaluation guides, or new teaming models.

Launching and managing regular communications (e.g., monthly emails or a quarterly e-newsletter) that strengthen information flow between HQ and program-based communicators.

Required Skills:

  • Excellent communication and marketing skills, including experience in multiple facets of corporate communications programming (e.g., online, in print, through the media and events).
  • Proven track record developing, implementing, and evaluating marketing, communications, and branding strategies and programs with a focus on measurable results.
  • Proven ability to manage a professional-level communications team and complex projects in a fast-paced environment; strong appetite for bringing new and creative ideas to an established team.
  • Outstanding relationship-building skills and a track record of building new networks/ communities. Effective champion.
  • Bright, highly organized, and adept at multitasking. Solid time-management skills.
  • Comfortable with the ambiguity that can accompany a new position in a growing organization.

Required Experience:

Bachelor's degree, preferably in communications or related field, or equivalent work experience, and a minimum of 10 years of full-time experience as a communications professional, as well as direct experience managing a communications team and/or collection of communications products. Minimum of 5 years in a managerial role supervising professional staff; experience forming and successfully managing new communications teams. Previous experience working in the global health, scientific, or nonprofit sectors strongly desired.

Must have legal authorization to work in the United States.

PATH is dedicated to diversity and is an equal opportunity employer.

How to apply

To learn more about this position, please visit PATH's career site (http://www.path.org/jobs), choose "visit our career site" and search by the four digit job number, 5483.

Location

PO Box 900922, Seattle, Washington, 98109, United States

Details

Education requirements
No requirement
Employment type
Full time
Professional level
None specified
Job function
Communications
Owner's areas of focus
Health and medicine, Women

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