Online Communications Manager

Compassion & Choices is a nonprofit organization working to improve care and expand choice at the end of life. As a national organization with more than 60,000 supporters, we help patients and their loved ones face the end of life with facts and choices of action during a difficult time. We also aggressively pursue legal reform to promote pain care, put teeth in advance directives and legalize physician aid in dying.

Compassion & Choices' mission is built upon three main pillars of service: client services, advocacy and education. Compassion & Choices is committed to providing accurate information on end-of-life issues to the general public, to health care and legal professionals, to lawmakers, and to the media.

Compassion and Choices' vision: a society where everyone receives state-of-the-art care at the end of life and a full range of choices for dying in comfort, dignity and control.

SUMMARY:

The Online Communications Manager will develop and implement Compassion & Choices' online engagement, visibility and marketing strategies to build our supporter and donor base and drive advocacy objectives. S/he will develop the digital component of the organization's communications and marketing plan. Goals include expanding the CompassionandChoices.org online community, Compassion & Choices Action Network, social media presence, and all other national online organizing, marketing and community-building channels. The manager is also responsible for creating and implementing strategies for lifting brand visibility and awareness in electronic media, increasing the e-newsletter/action alert subscription base, electronically engaging supporters in online actions and converting supporters into members and donors. The ideal candidate is an energetic communications pro who can supervise and coordinate design, content management, social media, online marketing, writing and editing for the web among a team of staff and vendors.

ESSENTIAL DUTIES AND RESPONSIBILITIES:Core duties and responsibilities include the following. Other duties may be assigned.

• Designs and implements systems and processes to enable broad participation, maintain consistent quality, and drive measurable results in online community building and 
community action.
• Works with Development staff and consultants to maximize online revenue from new members, increased contributions, sponsorship, product sales, for example.
• Grows our supporter base exponentially, through online visibility, advertising, and by 
making it fun and easy for existing supporters to reach out to their networks and move them to action. Develops supporter retention strategies.
• Develops, implements, manages and analyzes new and alternative social media strategies and uses creative, cutting-edge practices to increase visibility and traffic.
• Develops and implements online advocacy marketing campaign to support national initiatives, state campaigns and field activity using e-mail, website, social media and other methods to empower our donors and supporters to take action to influence elected officials, the media and community members to make social change. Supports field efforts by driving activism and volunteerism to campaigns and local groups nationwide, in conjunction with the Online Community Builder.
• Maintains relationships with national electronic media outlet producers and bloggers in collaboration with the Media Relations Manager. Stores identification information and reports of contacts with these individuals in the communications and media contact management database.
• Raises the online visibility of Compassion and Choices, through online marketing efforts that position the organization as the go-to end-of-life choices advocacy organization.
• Responsible for day-to-day production and management of engaging content across external digital properties, including website and social media platforms.
• Documents, tracks, and monitors systems problems and works with information technology department and vendors to ensure timely resolution. Manages day-to-day work of outside vendors.
• Conducts competitive research/analysis to determine needs for new areas of expansion. Meets with strategic partners to further online goals.
• Monitors competitors in the space, and continually recommend and implement improvements to ensure best-of-breed in category.
• Supervises Online Community Builder.

EDUCATION AND/OR EXPERIENCE:

• Bachelor's degree from four-year college or university in related program and three to four years experience in online organizing, social media or related skills and expertise or a comparable 
mix of experience and education.
• Experience developing online component of campaigns with measureable results in list growth, engagement and revenue.
• Must be fluent in social media applications.
• Ability to read, analyze, and interpret media articles, reports, blogs, and postings etc. quickly and accurately. Ability to write website copy, tweets, Facebook posts and other electronic content for publication that conforms to prescribed style/format and inform/motivate readers.
• To perform this job successfully, an individual should have knowledge of Database, Internet, Online Advocacy, Spreadsheet, and Word Processing software. Experience with Convio Luminate, Word Press, NetCommunity and CapWiz preferable.

LOCATION: This position will be based in our Washington, DC, Portland, OR, or New York office.