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RivALZ Blondes vs. Brunettes is a volunteer-driven event that raises awareness and funds for the Alzheimer's Association. Two teams of women compete in a flag football game to help end Alzheimer's. Teams also recruit coaches, announcers and other volunteers to build an atmosphere of fierce, friendly competition.
Leading up to game day, teams participate in a series of events to socialize and increase awareness for Alzheimer's disease. In addition, each player works to raise money to benefit the care, support and research efforts of the Alzheimer's Association. Ultimately, Blondes vs. Brunettes hopes to meld the passion and spirit of young community leaders with the fight to end Alzheimer's.
Every 71 seconds an American develops Alzheimer's, jumping to 33 seconds by mid-century.
1:6 women and 1:10 men reaching age 55 can expect to develop Alzheimer's in their lifetime.
From 2000-2005, deaths attributed to Alzheimer's disease increased by 45%. In comparison during the same years, deaths from other major illnesses all decreased: heart disease by 8.6%; breast cancer by 0.8%; prostate cancer by 4.9%; and stroke by 14.4%.
More than $148 billion is spent annually caring for those with Alzheimer's and other dementia, including the direct costs related to Medicare and Medicaid and the indirect costs to businesses.