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Founded in 2010, ChopChop Kids is a non-profit educational media company. Its flagship publication is ChopChop, The Fun Cooking Magazine for Families, a quarterly food magazine launched as an antidote to childhood obesity. Its mission is to inspire and teach kids to cook and eat real food with their families. Endorsed by the American Academy of Pediatrics and published in both Spanish and English, the magazine is filled with nutritious, great-tasting, ethnically diverse and inexpensive recipes as well as engaging content like puzzles and interviews.
ChopChop Kids has a blended revenue model: grants help support free distribution of magazines through a network of pediatricians and children's hospitals, and paid distribution includes individual subscriptions, government-funded nutrition-education programs, and sales to schools and after-school programs.
Since its founding in 2010, ChopChop has been recognized for its unique role in addressing childhood obesity in the United States and for its high quality content. Awards and recognition include:
White House and Michelle Obama's Let's Move affiliation
2013 Publication of the Year from the James Beard Foundation
2014 Parents' Choice Foundation Gold Award
2014 Mass Challenge Accelerator Finalist
ChopChop content is also available in additional formats: as an award-winning cookbook, on tablets, in customized digital newsletters and through live special events. Additionally, in 2014 ChopChop Kids launched The ChopChop Cooking Lab, a series of educational workshops.