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Visit Oakland, the Oakland Convention & Visitors Bureau is the official destination marketing organization for Oakland, CA. We are passionate about Oakland and believe in our mission -- Oakland is a World-Class Travel Destination. Visit Oakland serves as the umbrella organization for all visitor-related travel to Oakland.
Founded in 1999 to market Oakland as a travel and meeting destination, build awareness and stimulate hotel occupancy, Visit Oakland continues with that mission today, aggressively marketing and selling Oakland to attract visitors.
Visit Oakland is a private, not-for-profit, 501c6 organization, with a 21-member board of directors and a staff of seven. Visit Oakland is funded by a dedicated hotel tax - Measure C, which passed in 2009. Visit Oakland is our new brand name, established in 2010 to develop an even stronger awareness of Oakland as a visitor destination.
Visitors to Oakland spend more than $3 million each day and generate more than 11,400 travel-related jobs. Oakland/Alameda County rank number five in terms of travel spending in California. At Visit Oakland, we are innovative and progressive, using new approaches, tools and techniques.