PPNF believes in the fundamental right of each individual, throughout the world, to manage his or her fertility, regardless of the individual's income, marital status, race, sexual orientation, gender, age, national origin or residence. We believe respect and value for diversity in all aspects of our organization are essential to our well being. We believe that reproductive self-determination must be voluntary and preserve the individual's right to dignity and privacy. We further believe that such self-determination will contribute to an enhancement of the quality of life, strong family relationships and population stability; and ultimately will contribute to the stabilization of our economy.

Based upon these beliefs, the mission of Planned Parenthood of North Florida, Inc. is to protect and support every person's right to make voluntary, informed decisions about sexuality, reproduction and parenting. To further this mission, Planned Parenthood of North Florida, Inc. engages in the following activities:

• · To provide comprehensive reproductive and complementary health care services in settings which preserve and protect the essential privacy and rights of each individual
• To advocate public policies which guarantee these rights and ensure access to services;
• · To provide educational programs which enhance understanding of individual and societal implications of human sexuality, human reproduction, parenting and world population growth
• · To promote research and the advancement of technology in reproductive health care and encourage understanding of their inherent bio-ethical, behavioral and social implications.