One of the world's last truly wild places, the Baja California peninsula is a unique yet threatened environment. Strong environmental organizations are needed to promote social awareness and participation in order to counter the relentless threats to the region's environment, while at the same time promoting sustainable development alternatives.

Pro Peninsula is a U.S. based nonprofit organization dedicated to empowering communities and organizations on the Baja California peninsula to protect and preserve their environment. Pro Peninsula envisions the creation of a network of strong and effective environmental organizations backed by an educated and active public working towards the common goal of environmental preservation.