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Climate change is one of the biggest threats to our current and future prosperity as small businesses. It also provides a new opportunity to build a local innovation economy.
Attempts to address climate change have not been effective; we need to evolve our thinking and our approach to action. Business in general, and small business in particular are key actors in evolving better awareness and perspective in our communities. Small business, being rooted in a place, and therefore being connected to and a part of a community of actors, can play a key role in improving the quality of awareness of how our approach to commerce impacts the Earth's life support systems. The problem has been cast as "business interests vs. environmental interests." However, there are many business leaders who share the values of "business for the environment" and are ready to be leaders for a new economy.