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The mission of the New York AMA is to advance the practice and appreciation of effectiveness in all aspects of marketing.
The organization consists of marketers from a broad range of industries, at different stages in their careers. Led by a dedicated board, staff, and talented volunteer teams, New York AMA supports the marketing community with programs and services highlighting the effectiveness of marketing and the practices that demonstrate it.
New York AMA produces: - The GreenBook® and Focus Group DirectoryTM: leading professional reference guides for marketing research services and providers. - The EFFIE® Awards: award presented annually in recognition of the year's most effective advertising campaigns. -Events: a great way to meet fellow marketers and learn about effective marketing skills or topics from successful practitioners in the field.