Start Small is a not-for-profit organization established in 2010 and located in the heart of the South Bronx, the poorest Congressional District in our nation. Our mission is to help low- to moderate-income individuals in New York City to start and grow small businesses in order to accumulate assets, increase financial security, and contribute to the economy. We believe that entrepreneurship results in increased innovation and sustained economic growth for everyone, in particular, those most traditionally marginalized. As such, we target immigrant, minority and women entrepreneurs in the Bronx, the borough that is home to many of the hardest-hit and most underserved communities in New York City. Our objective is to invest in New York City's most underserved entrepreneurs in order to nurture their talent and develop the next wave of leaders and innovators who will not only create jobs and value for our society, but also empower others to create a better future.