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Behavioral economics has changed how we think about how we think. Now, ideas42 is moving it out of the lecture hall and using behavioral economics to design new products, services, and policies.
The practice of applying research insights from behavioral economics to real problems is very much an emerging science. Focused on exactly this practice, ideas42 is a unique behavioral ideas lab and consulting firm bringing together highly creative practitioners and industry and policy experts with world-renowned economists and psychologists from top-tier universities. Our mission is to apply our expertise in behavioral economics to invent fresh solutions to the world's toughest social problems with the goal of improving tens of millions of lives. We are a social enterprise funded by many of the largest philanthropic foundations.
We believe we will be successful in achieving real change only if we pair real-world, high-energy, entrepreneurial and execution skills with the insights and rigor that academia brings.