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5GI was formed in 2007 with the mission of protecting our oceans and bodies from unnecessary plastic pollution. What started as a passion project for Marcus Erickson, Anna Cummins and Stiv Wilson, soon began to grow sea legs and has been effective in creating new scientific research, educational pieces and consumer action campaigns. In the next 5 years, 5GI would like to expand its scope to educate many more consumers and launch bigger campaigns while activating citizen scientists around the globe.
In 2014 & 2015, 5GI is focusing on Microbeads, little tiny plastic beads that we found in the Great Lakes. It turns out that cosmetic companies slipped these beads into our facial scrubs while we weren't looking. Our goal is to educate 200,000 consumers so that we can improve 5GI campaign techniques for this and future campaigns.