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Canopy (formerly Markets Initiative) safeguards forests and the environment by harnessing the power of the marketplace and changing business practices. Specifically, we drive North American demand for green paper products by shifting heavy paper consuming sectors away from unsustainable sources. We work primarily with the book, newspaper, magazine and print industries to phase out the use of endangered forests and toxic bleaches in paper-making, make more environmental solutions available and reduce overall paper consumption. Our work generates momentum for forest protection and sustainable management. And we do all of this in the name of protecting the integrity of our planet. We want to ensure the world's forests remain strong and standing, our species abundant, our ecosystems healthy and our climate protected.
Canopy is an independent, non-profit organization dedicated to making the conservation of wild places a reality. We work to protect the world's forests, species and climate by collaboratively engaging the business community and public to create a sustainable and innovative supply chain.