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The Better Cotton Initiative (BCI) is a multi-stakeholder initiative - from producer to retailer - with the aims to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector's future.
BCI's mandate is to increase demand for Better Cotton, to reduce the negative impacts of cotton production worldwide, and to advance economic and life opportunities for cotton farmers and workers.
BCI will catalyse the mass market production of cotton produced more sustainably, by creating demand on a global scale for a new mainstream commodity, Better Cotton, and by generating investment in training and skills for farmers to help them produce Better Cotton.