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To bring the world to Africa and Africa to the world.
The Africa Travel Association (ATA) was established as an international travel industry trade association in 1975 to promote travel, tourism and transport to and within Africa, and to strengthen intra-Africa partnerships.
ATA partners with the African Union Commission (AUC) to promote the sustainable development of tourism to and across Africa. ATA's annual events in Africa and the United States bring together industry leaders to shape Africa's tourism agenda.
ATA provides services to a broad range of members including: African governments, their tourism ministers, tourism bureaus and boards, airlines, hoteliers, travel agents, cruise lines, hotels, resorts, front-line travel sellers and providers, tour operators, travel trade media, public relations firms, consulting companies, non-profit organizations, businesses, small and medium-sized enterprises, and other organizations engaged in tourism promotion.