Forest Heroes

The Forest Heroes campaign is a global effort to protect the world’s rainforests. The campaign has achieved major global successes in the effort to end deforestation by ensuring that the world’s biggest commodity traders and end-users source raw materials like palm oil, paper, and soybeans from truly sustainable sources free from links to tropical deforestation. Among our successes in the past year: a global campaign to convince Asia’s largest agribusiness company, Wilmar International, which controls 45 percent of global palm oil trade, to adopt an industry-leading “No Deforestation, No Peat, No Exploitation” policy through communications, grassroots organizing, and direct engagement at the CEO level. And we won similar commitments from Kellogg’s and other companies. Now, we want to build on that success to transform the rest of the palm oil industry – the leading driver of deforestation, climate change and species extinction in Southeast Asia.