Common Goal gGmbH

With more than three billion fans, football is the largest social phenomenon on the planet. No other sport boasts such wealth, reach or cultural significance. Common Goal is rooted in the belief that the world’s most popular sport is one of the few cultural forces strong enough to help shift society towards a more sustainable and equitable future for all.

We want to maximise the game’s contribution to people and planet by forging a lasting connection between football as a business and football as a catalyst for social transformation. We believe that achieving longlasting change requires everyone’s collaboration. That’s why we are building a movement that creates opportunities for every stakeholder in football to participate and collaborate in support of our people and planet.

Bottom-up and inside-out, we place all our focus on strengthening local capacity to transform realities, embedding purpose at the heart of the football industry and using football as enabler to inspire a shift in mindset.