Nonprofit or community organization
Last modified: November 28, 2012, 4:44 PM
The Green Life (www.thegreenlifeonline.org) helps the growing number of environmentally aware, health conscious Americans make informed lifestyle decisions. Through education, outreach and advocacy, we support a consumer-driven movement toward sustainable consumption, while guarding against corporate greenwashing. We run media campaigns, write and distribute consumer reports, and research and maintain a comprehensive guide to living green – the Guide to the Green Life.
The Green Life has its roots in Earth Day 1990. Earth Day's 20th anniversary in 1990 drew a record 200 million participants in 141 countries. It came at a peak of environmental interest in the country, when books such as 50 Things You Can Do to Save the Earth and Hints for a Healthy Planet were bestsellers, and one out of every four new products released at the time were labeled "recyclable," "biodegradable," "compostable" or "ozone friendly." The Green Life has worked for twenty years to help consumers keep the Earth Day spirit alive.