United Roots

Nonprofit or community organization unitedrootsoakland.org

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About us

United Roots engages and empowers low-income youth of color ages 13-29 in socially innovative ways, with a focus on:

  • Personal Development: creating a safe, sustainable environment to heal and grow through ritual, cultural healing practices, and wellness services.
  • Creative Arts Education: instilling confidence and developing talent through digital and performing arts.
  • Career and Workforce Mentorship: cultivating innovation and entrepreneurship through fellowships, mentorship, employment pipelines and business incubation.
  • Civic Engagement: building coalitions between communities of color, decision makers, and employers to advocate for community change.

To watch a short video about United Roots youth programs go to: https://vimeo.com/51260083

Since its founding in 2010, United Roots has:

  • Built the first “green” youth center in Oakland, California
  • Partnered with over 50 youth organizations, government agencies, and local businesses; partnered with 10 public schools
  • Established a partnership with Impact Hub Oakland to create the first Youth Impact Hub co-working space and business incubator in the world
  • Provided over 1,000 young people with educational, professional, and personal services.
  • Released hundreds of media projects, including full-length albums, music videos, posters & billboards, websites and short films (to watch the UR Media promo video go to: https://vimeo.com/195107944 & to view youth-produced content go to our online platform at: https://vimeo.com/unitedroots)
  • Provided the physical space, equipment, and mentorship necessary to catalyze high-level business opportunities for youth, including supporting young people in Oakland with launching their own enterprises, such as a music publishing entity, a social impact clothing company, media production services and more (to watch a video about youth that launched businesses as part of the Youth Impact Hub Oakland program at United Roots go to: https://vimeo.com/145924984)

Organizational Culture:

  • We encourage self-care practices, offering meditation and yoga classes to youth and staff.
  • We utilize a collective decision making model, and staff work together to create and develop organizational systems and procedures.
  • As a small organization, United Roots provides an intimate and collaborative working environment.

Contact information

Date Founded: 2010

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unitedrootsoakland.org facebook.com/YouthHubOak

Phone: 510-834-0347

P.O. Box 11567, Oakland, CA, 94612, US

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