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Population Media Center works worldwide using entertainment-education for social change. PMC's programs encourage positive behavior change among the audience.
Population Media Center was founded in 1998 by William Ryerson, with the intention of using the extensive experience of experts in entertainment-education to spread the application of the Sabido methodology in addressing population and reproductive health issues. In the fourteen years since PMC's inception, the organization has been a pioneer in the use of new methodologies for informing people about reproductive health issues and promoting behavior change.
Population Media Center (PMC) strives to improve the health and well-being of people around the world through the use of entertainment-education strategies, like serialized dramas on radio and television, in which characters evolve into role models for the audience for positive behavior change.