Note - The program is less than $17,000 for US students and like many UK Grad School Degrees, is 1 year long. US students can access FAFSA funds at Greenwich.
Programme Description
This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.
This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.
The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.
The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.
Content
Advertising and Marketing Communications
Communications Theory
Foundations of Scholarship
Influence Leadership and Personal Development
Contemporary Issues in Marketing Communications
Research Methods
Research Dissertation
Three 15-credit options from:
Media Planning and Buying
Relationship and Interactive Marketing
Marketing Consultancy
Global Marketing Management
Strategic Brand Management
Communications in Context
