Note - The program is less than $16,000 for US students and like many UK Grad School Degrees, is 1 year long. US students can access FAFSA funds at Greenwich.
Programme Description
This programme has been developed in response to the increasing skills required by those entering after a first degree or those developing their career in the PR industry after several year's practice.
The programme provides students with a grounding in traditional PR theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of the internet and the growth of social media; the decline of traditional media; growing issues of ethical and corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on PR theory and practice.
A particular feature of the programme, to enhance employability, is that the students have the opportunity to study two sector-based options. These provide a platform for the student's own research through a dissertation, which in turn can lead to the award of a sector-based Master's degree in Travel PR, Health PR or Financial PR. More academic research-based pathways are equally encouraged and catered for.
Content
PR - The Developing Discipline
Planning and Writing for a PR Campaign
Developing Creative, Collaborative and Reflective Skills
Strategic Public Relations
Contemporary Issues in PR
Online PR
Foundations of Scholarship and Research Methods
Dissertation
Two 15-credit options from a list that currently includes:
Tourism PR
Health PR
Financial PR
Political PR
Travel PR
