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How Giving Helps Recruitment


Resource posted by: Causecast

Created on: February 7, 2013

Resource description

Now that the economy is picking up steam, top talent is in even higher demand. So how can you make your company stand out from the crowd?

Corporate volunteer programs and matching gifts. But don't just take my word for it; there are firms out there that actually research these things. For example, a 2011 Deloitte Volunteer Impact study found that 61% of Millennials would consider a company's commitment to the community when making a job decision. The study also found those who frequently participate in workplace volunteer activities are more likely to be proud, loyal and satisfied employees.

For a real-world example that proves the connection between corporate social responsibility and recruitment, take a look at what Timberland does to help preserve Mother Earth for future generations—and increase their own bottom line.

Many recognize the iconic yellow Timberland boot, but few may be aware of the company's consistent efforts to foster corporate philanthropy. Manufacturers of rugged outdoor footwear, apparel and accessories, Timberland sets a great example of how to attract employees, protect the environment and still maintain the corporate giving bottom line.

Read how corporate philanthropy improves employee recruitment. It's about way more than volunteermatch or donation processing.