Resource posted by: Causecast
Created on: October 16, 2012
Here's the stereotype: a big corporation needs some PR and a tax writeoff. They cut a big check to a non-profit and walk away, patting themselves on the back.
Closer to CSR reality these days is the experience of Mattel. A participating company in A Billion + Change, a national campaign to mobilize billions of dollars of pro bono and skills-based services from corporate America, Mattel isn't content to give a chunk of change and wash its hands. On the contrary, part of the corporate culture at Mattel means being deeply involved in all of its philanthropic projects, leveraging employee skills for pro bono volunteerism.