The Matrix Map Template

The Matrix Map is a visual representation of how your organization's business lines work together to create impact and financial viability. A simple, yet powerful tool for articulating your business model. More than just a picture though, the Matrix Map provides strategic provides strategic imperatives to strengthen your business model. The map can be used to engage board and staff alike in analyzing challenges and opportunities and making ongoing strategic decisions that integrate mission impact and financial profitability and set the organization on a path toward greater sustainability.

Nonprofit organizations have more responsibility than generating resources to be financially viable – they must also have an impact. As such, nonprofit business models differ from for-profit business models in that they explicitly contain two components: mission impact and financial profitability. Every activity that an organization engages in directly affects both of these components. Therefore, every decision an organization makes also impacts both of these components.

Our how-to book (can learn more here!) offers nonprofit executives and board members a simple yet powerful framework for analyzing and adjusting their business models for greater organizational sustainability. It also introduces the Matrix Map, a practical tool for determining the current impact and financial performance of core programs and fundraising activities.

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