Resource posted by: The Fruition Coalition
Created on: January 5, 2013
The Fruition Coalition Marketing Plan Workbook is a complete and easy to use guide for nonprofit organizations of all types and sizes. Through detailed descriptions, discussion and reflection questions, and planning charts, author Jessica R. Dreistadt guides readers through the process of articulating information about the organization, environment, relationships, and communication leading to the development of marketing strategies and a comprehensive marketing plan. This 80-page workbook helps organizations become more grounded in their values and identity, create opportunities for meaningful engagement, and develop strong, mutually beneficial relationships so that organizational goals can be achieved.