Resource posted by: aseopro
Created on: February 19, 2013
Announcing one of our auctions going live today. This is the first one using the new software so there will be debugging going on with our engineers while it is running.
We wanted everyone here at the Idealist to get an opportunity to come and check it out.
Some of the key features included in our service that make it stand miles ahead of anything else available are:
Yes, Ideally, if the auction site is treated like an "Online Thrift Store" rather than an event, companies will come to the auction site and donate an item, product or service.
Once the item is sold, the auction site will set up a "Thank You" page (this is all automatic)
Any person that visits the auction site to donate or bid on an item will be entered into the auction email database (again all automatic and exclusive to the auction site so no one else has access) The nice thing about this is that it allows the nonprofit to notify their followers about special offers. Say for instance someone donated World Series tickets to the charity, they could list them on the auction site and then send out a notice to all their past participants. Eventually this will create more traffic to the nonprofit website.
To start with we need to direct people to the auction site, that's why we ask the charity to put a link on the nonprofit website to the auction site. That way people get used to coming to charity website to donate or bid.
Usually there are places in a community that will allow for a Public Service type announcement (TV or Radio station) to help drive people to the auction. Also Google has an offer of so much free advertising per month for nonprofits but we have no control over how long this will program will be available
As for the money. we want the auction service to be able to fund itself so that it can continue to work after we're long gone. We spoke to Ken Berger of Charity Navigator, and he said they want to see a charity try to stay close to only spending 10% on fundraising projects. At present we want to try to keep it at 5% with no charges for set up or hosting or software. So in other words, 95 cents of every dollar raised would go to the charity. At this rate it should pay for itself in twenty years or so.
The main thing to remember is that this service is providing a HUGE benefit to the donor business already by setting up a "Thank You" page. On the internet, for online marketing, this is a big deal better than any plaque or even tax break. This Connects them with charity, acknowledges their philanthropy and lets the search engines know they are good people. REALLY BIG DEAL. If charities understand this one point they will have no trouble getting online merchants to donate.
But stop by and see one in action for Ark Rain then call us and we'll get one going for your worthy cause.