Resource posted by: Causecast
Created on: October 19, 2012
A single work week might not sound like it could make a huge impact. But that's all it took for Integrate PR to run an electronics recycling drive that responsibly recycled 2,617 pounds of electronic waste. So how did a tiny Houston-based PR firm manage to recycle over a ton of electronics responsibly using only 40 man hours?
First and foremost, Integrate's success highlights the importance of employee engagement. A new employee was amazed that Integrate didn't recycle and quickly took matters into her own hands, raising a hue and a cry, inspiring Integrate PR to exercise greater responsibility when it comes to curtailing waste. When the time came to give back to the community, it was a no brainer. Electronics recycling "seemed like a great service to offer the companies in the building, but also the surrounding community," said Allie Herzog Danziger of Integrate PR.