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Imperfect is a mission-driven startup that is creating
America’s first major consumer brand around “ugly” produce. One in five fruits
and vegetables grown in America never make it off the farm due to tiny cosmetic
defects that do not effect quality. Imperfect is on a mission to find a home
for these misshapen fruits and veggies in people’s fridges by selling them for
a 30-50% discount with a lovable, hip brand. We offer the cheapest and most
environmentally friendly produce option, starting with our weekly produce
delivery service in Oakland and Berkeley in Summer 2015. In addition to
building a scalable solution to fight food waste, our business model also
generates extra revenue to California farmers.
Imperfect has raised significant investment and has been
featured on PBS NewsHour, NPR, Washington Post, Food and Wine, and the front
page of the SF Chronicle. We have put together a team of the leading food waste
entrepreneurs in the country and are working with a world-class advisors,
including Doug Rauch, former President of Trader Joe’s. For more info on
Imperfect, check out our recent PBS NewsHour feature: http://to.pbs.org/1LfAwVv