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I'm a designer and educator based in Seattle, Washington. My professional work focuses on connecting retail insights and consumer behaviors with design strategies and brand programs. For over 20 years, I've been helping clients understand the value of their brand in ways that are distinct, authentic and relevant. In addition, I regularly teach and lecture on design and brand issues around the country and serve as an Adjunct Professor at several area universities and institutions.
I'm also very involved in philanthropic activities for the Fred Hutchinson Cancer Research Center namely through the Climb to Fight Breast Cancer. I've been active since 2005 helping to organize this annual event which sees about 100 individuals ascend some of the world's most breathtaking peaks in honor or memory of loved ones who have battled breast cancer and in process raises over $500K.