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Annah Perch

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My story

Expert at engaging stakeholders, managing change, site management, and building revenue.

I have an extensive background in Non-Profit Management and Community Development. I am an innovative problem solver skilled at working with the public to build strong sense of connection and community toward a greater good. I am known for increasing value to the organization by creating program synergy.

In my position at Stepping Stones I discovered a passion for the site, its story and historic preservation, and led the restoration and preservation of a National Historic Landmark and built community of followers and donors. I grew the organization from virtually unknown site to one with wide-reaching recognition through public relations. I successfully managed all aspects of organization's fund development from the ground-up including stewarding, capital campaigns and events. I managed the construction of a welcome center utilizing an existing structure through top quality historic preservation techniques. I conceived, planned and managed events on and off-site. I participated in the preparation of and appeared in a documentary film, which is now available to a wide reaching audience. I successfully prepared the site's National Historic Landmark nomination in 2012.

Professional Experience

New London Main Street, New London, CT 2013-present Executive Director

Part-time administrator of this non profit corporation, which is dedicated to the economic development of New London's historic downtown. Partner with organizations with similar goals to achieve sustainable economic growth. Plan and execute special events which drive tourists to the downtown. Market and promote the downtown and its activities. Manage the City's only tourism related website. Advocate for best practices for downtown economic development at the local and regional level.

The Stepping Stones Foundation, Katonah, NY 2005 - 2013 Executive Director

Managed the operations of this non-profit corporation. Created the organization's first strategic plan and successfully accomplished goals over a five year period. Led a Board of Directors toward achievement of strategic plan goals. Hired and managed a staff, consultants and volunteers, networking, public relations, and fiscal management with a budget of over $300 thousand. Solely responsible for fundraising, grant writing, web site maintenance, education, community relations and the restoration and preservation of a National Historic Landmark. Contributed to the field of alcoholism by partnering and educating about its causes and conditions and hope for recovery.

Key Accomplishments:

  • Developed and implemented a fund development program that increased giving to the organization by 100%, and which experienced annual growth of at least 15% annually.
  • Singlehandedly ran a historic house museum which welcomed over 20k visitors in eight years. Created tour, provided education and community relations. Steward visitors and volunteers, making each one feel part of a greater cause. Curated exhibits, implemented historic preservation.
  • Successfully wrote state and federal grants which resulted in accomplishing major projects to preserve the historic home and save a historic treasure. Managed grant reporting.
  • Created an overall brand and marketing platform including identifying the organization's logo, designing brochures, newsletters, public speaking engagements and more.
  • Successfully nominated site to become a National Historic Landmark.
  • Implemented retail growth strategies with a gift shop that operates both on-site and on-line and provides a critical source of income for the organization.
  • Managed a capital campaign to fund a Welcome Center. Oversaw the construction of the Welcome Center. Planned and mounted a permanent exhibit in the Welcome Center.
  • Conceived of and executed several special events, including theater, which raised critical funds while giving tangible benefits to the consumer. Conceived of, compiled, edited and produced "Bill and Lois Wilson: In Their Own Words.
  • Created Master Conservation Plan, fundraised for and completed critical preservation projects including microfilming and digitizing an archive of 250,000 documents, cataloged a collection of 20,000 objects, improved the environment of the buildings including temperature and humidity and light improvements utilizing top historic preservation standards.

Mercy College , Dobbs Ferry, NY 2003 - 2005

Director of Annual Giving and Special Events

Planned, organized, and implemented special events and alumni giving. Managed communications within the college community. Stewarded major donors. Managed a team of five in the Development Office.

Key Accomplishments:

  • Adapted three fundraising programs resulting in increased giving to the Annual Fund including implementing quarterly fundraising mailings.
  • Conceived of and executed special events, including its annual gala to garner community support of the school and its scholarships for disadvantaged young adults.
  • Stewarded well known professional business leaders to garner their support for scholarship programs.

New York State Banking Department, New York, NY 2000 - 2003 Assistant Director, Community Affairs Unit

Worked with representatives from NYS chartered banks to facilitate their fulfillment of the Community Reinvestment Act (CRA). Examined banks for CRA regulation fulfillment.

Key Accomplishments:

  • Researched bank action for the impact on underserved persons and communities. Served as liaison between Department, Banks and community based organizations, analyzed and managed bank acquisitions, mergers, closings and openings for their impact on low and moderate income people and neighborhoods.
  • Managed department database update, wrote newsletter, managed content and website design. Planned and executed board meetings, partnership building seminars and informational seminars for bank CRA officers and the underserved public.

The Catalog of Giving For New York City, Inc., New York, NY 1999 - 2000 Development Director

Researched and wrote grants and provided strategic planning direction for organization that raised crucial funds to help sustain non-profits serving disadvantaged youth. Secured and worked with celebrities who served as the face of fundraising efforts. Maintained donor database, developed promotional and marketing materials, and assumed leadership as Executive Director for 7 months.

Key Accomplishments:

  • Coordinated significant volunteer efforts including matching celebrity volunteers with targeted youth oriented non-profits. By leveraging areas of expertise, built highly effective volunteer pool of artists and professionals to assist with fundraising.
  • Conceived of and managed fundraising events, developing relationships with potential donors, and carefully cultivated relationships with existing funders. Planned 5th Annual Urban Heroes Benefit.
  • Developed and facilitated Bank Partnership Initiative and Dot-com initiative, which raised additional funds and the Catalog's visibility.

New York State Banking Department, New York, NY 1997-1999 CRA Analyst

Examined NYS chartered financial institutions for their compliance with the Community Reinvestment Act. Recruited at a later date to manage Community Affairs Unit.

Education and Training

Master of Urban Planning, Specialty in Housing and Community Development, State University of New York at Albany, Albany, New York

Bachelor of Arts, Minors in Sociology and Journalism, Southern Connecticut State University, New Haven, Connecticut

Being a Successful Executive Director training, New York Council on Non-profits

Effective Business Writing, Gotham Writers Workshop

Collections Management 101 Certificate, Upstate History Alliance, NY

Negotiation and Mediation Certificate, Long Island University, NY

Licensed Dog Trainer, Animal Behavior College

Professional Memberships

Trustee, the Chamber of Commerce of Southeast Connecticut

Member, New London Rotary Club

National Society of Fundraising Executives, New York Chapter

Association of Development Officers

American Association of State and Local History

American Association of Museums

National Trust for Historic Preservation

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