LeadGreen provides the WaterGrass database to conservation organizations who are looking to engage more volunteers, advocates and donors. The digital marketing intern is a key member of our 4-person team. They work with the CEO to manage our email campaigns, website and content marketing for the audience of small to mid-size nonprofits that we serve. They will draft marketing emails, manage marketing campaigns, and track and report on their success. For 2021-22 they will help program automated campaigns to new prospects. Their goal is to help identify six qualified leads with a high likelihood of converting to clients during the internship.
The digital marketing intern will learn and use various tools including Salesforce, Google Analytics, and WordPress. By the end of the internship, they should be proficient at most aspects of digital marketing and have skills that major corporations, nonprofits and consulting firms are looking for. Our first intern worked with us for both semesters and then landed a job as a digital marketing specialist at a major publisher.
We seek someone who:
Technically, the right candidate:
We provide a stipend of $800 per semester.
LeadGreen provides the WaterGrass database to conservation organizations who are looking to engage more volunteers, advocates and donors. The digital marketing intern is a key member of our 4-person team. They work with the CEO to manage…
The previous intern wrote the following:
"At WaterGrass there are endless opportunities to learn about various avenues of marketing. Companies love to hear about the well rounded skills learned through this internship. I gained experience in:
Every week brings something new. Email marketing, especially, is becoming popular again and is a great skill to learn how to do in a work setting. At WaterGrass, the main form of marketing emails has been through drip emails, sent out weekly for a short campaign and ending with a free webinar promotion. Campaign creation and management is much easier through the use of Salesforce, a CRM system that many companies use and employers seek out in a candidate’s experience.
A great new skill to learn through hands-on experience is Performance Metric Tracking which translates to tracking the analytics through Google Analytics and social media analytics. Performance metrics have become an integral part of understanding how well your campaigns are reaching the audience. At WaterGrass, I have learned how to track specific metrics and understand the inner workings of Google Analytics to be able to describe the performance to the rest of the team.
Overall, an internship with WaterGrass gives an opportunity to work side by side with the two men who started the company, providing recommendations and opinions on how to better the marketing strategy while learning the various skills that companies are looking for in candidates. "
The previous intern wrote the following:
"At WaterGrass there are endless opportunities to learn about various avenues of marketing. Companies love to hear about the well rounded…
Here is the workplan from the previous year. This year's workplan will follow it generally, but some of the deliverables will be different.
Marketing Plan and Strategy
Meet personally with Baird or Carl if possible, orientation to WaterGrass, go through “Trying out WaterGrass for the First Time.” Log into the Corporate WG database, enter list of Waterkeepers in the US and Canada into a Campaign. If possible, visit a local rivers organization to get an idea of what river and watershed organizations do. (In case no watershed groups are open, use websites.)
Set up calls with ambassadors. Outreach (phone calls, emails) to determine “pain points” that WaterGrass solves. Kathleen at WVRC, Emily Silence at Potomac Riverkeeper, someone from Rappahannock, Melanie from Missouri River Relief, Allie Mendez at MRK, Montana at Billion Oyster Project.
Enter Trail organizations. https://www.americantrails.org/members. Draft the Growing Org’s campaign. If extra time, look into creating and managing marketing campaigns in Salesforce. trailhead.com
Week 2a -5
Enter prospective clients into Salesforce. With Baird & Carl conceive 2 marketing webinars, one for the Vol Portal, one for Growing Organizations. Develop email templates for a “drip” campaign leading people into the webinars, adding text and graphics to drafts written by Baird & Carl. Starting from Baird’s contacts, research umbrella organizations of Waterkeepers and trails organizations, identify key staff and opportunities for content marketing to them. With Carl and Baird develop marketing materials for Waterkeepers, trail organizations. Organize webinars for multiple groups. Develop marketing materials for the website.
With Baird, launch digital outreach campaign through Salesforce.
Continue digital outreach, follow-up with qualified leads, set up webinars and sales presentations, track progress in Salesforce using Kanban format, present reports weekly. Use the database to track Baird and Carl’s follow-up. Based on experience so far, propose a new pricing structure if appropriate.
Review success, recommend next steps
Receive letters of recommendation, wrap up
The goal of this marketing campaign is to find at least 6 good prospects.