Social Media Strategist

Concerted Action is a leading digital organizing consulting firm serving labor unions and advocacy non-profits. We specialize in generating meaningful interaction with members and supporters, recruiting new supporters and converting supporters to activists, members, and leaders. The Social Media Strategist will work with Concerted Action staff and clients on some of the most innovative and important campaigns in the labor movement and economic justice advocacy.

Description of Duties

●     As part of an overall campaign plan, develop and implement powerful digital organizing strategies

●     Take a lead role in providing comprehensive digital community assessments for clients

●     Track relevant social media influencers, developing and executing an outreach plan as appropriate

●     Produce paid and organic social media, including original graphic and video content

●     Produce written campaign content, including social, email and SMS

●     Expertly deploy digital organizing tools and technologies

●     Manage and schedule content for social media accounts independently

●     Play an advisory role in client’s campaign planning across social media platforms and digital platforms, including drafting written plans and proposals

●     Produce reports on social media and digital ad performance which highlight successes and include recommendations for improvement

●     Work with digital, communication and/or organizing teams

●     Contribute to message and brand development that may extend beyond social media to other areas of a union organizing or issue advocacy campaign

●     Participate in client meetings and help to establish strong working relationships

●     Other duties as assigned

Qualifications and Skills

●     Experience with the day-to-day management of social media accounts on platforms such as Facebook, Twitter, LinkedIn, Instagram, Reddit, and TikTok is the core requirement

●     Self-starter: able to set and meet deadlines without supervision and make proactive project recommendations

●     Demonstrated experience using digital tools on workplace organizing campaigns

●     Demonstrated experience writing campaign content including project plans, advocacy emails, newsletters, online actions, social media and related content

●     Graphic design skills required, including at least intermediate knowledge of Canva

●     A documented track record of success in targeting digital advertising to generate organizing leads is strongly desired

●     Basic editing of Instagram Reels and TikTok videos is required; advanced video creation and editing skills preferred

●     Twitter, Discord, and Mastodon mastery valued

●     Ability to be flexible and able to adapt quickly to meet project needs

●     Excellent verbal and written communication skills

●     Experience with the labor movement is required

●     5+ years relevant work experience