Marketing Manager, Multicultural Media and Outreach - African Markets

At Remitly, we help serve over 3 million customers around the globe and are inspired by our mission to accomplish our promise to immigrants to send money across the world. Sending money is faster, easier, and costs less with our all-digital money transfer platform. We want to transform the lives of immigrants and their families by providing the most trusted financial service products on the planet. At Remitly, your work has a direct and positive impact on people around the globe. Your work matters, every day.

About the Role:

The Marketing Manager of Multicultural Media and Outreach will work with the team to grow Remitly's customer base and improve customer experience. Reporting to the Director of Multicultural Media and Outreach (MMO), you'll support the strategy, planning, execution, analysis, and optimization of your assigned channels and corridors.

You will work across both multicultural media channels and be a lead for our Africa Community Outreach program. We are looking for a cultural expert who can connect on-the-ground with potential customers in North America from Africa, SE Asia, and other geographies. We are especially looking for an audio expert -- someone who understands this channel both programmatically and terrestrially, from DJs to sponsorships -- you can take this channel to the next level for Remitly.

What You'll Do

• Partner with the Director of MMO to develop a test and learn agenda that helps unlock new channels to accelerate performance
• Maintain existing programs in the audio space and develop roadmap for scaling across North America
• Partner with Product Marketing to ensure their plans are met in a way that best suits the audience and the channels
• Build a test/learn agenda for unlocking community programs to reach African immigrants in North America
• Obsess over data and understand campaign metrics to set best practices and improve buys, overall engagement, and conversions.
• Help prepare forecasts and performance reports that monitor essential media metrics quality and campaign performance
• Monitor competitive media and marketing strategies

Who You Are

• You juggle strategy development, in-depth tactical execution, plan stewardship, and invoice reconciliation with ease
• You understand the cultural nuances of reaching customers of our African send corridors, and strategize accordingly
• 3+ years experience in offline marketing activities and media planning (TV, radio, print, out of home, etc.)
• You've led community/grassroots/events marketing for African immigrant communities
• Desire to make a difference with an amazing organization
• You can walk in the customer's shoes and advocate on their behalf
• You use data to guide your marketing decisions
• You feel at home working with diverse cultures, target audiences, and languages

Our Benefits

• Unlimited paid time off
• Health, dental, and vision benefits + 401k plan with company matching
• Company contributions to your HSA or FSA plan, if you choose one
• Continuing education and corridor travel benefits
• Scholars program

Remitly is an Equal Opportunity Employer. Equal employment opportunity has been, and will continue to be, a fundamental principle at Remitly. We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Remitly is an E-Verify Employer